Real ChatGPT answer · index seedFjbdeMJt6r4completeMarketing and advertising · brandinginformational
What percentage of overall marketing spend are retail apparel brands dedicating to brand awareness campaigns in the current economic climate?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What percentage of overall marketing spend are retail apparel brands dedicating to brand awareness campaigns in the current economic climate?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
retail apparel brands percentage marketing budget brand awareness campaigns 2025 2026 survey OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
fashion apparel marketing budget brand awareness share of spend benchmarks economic uncertainty 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |