Why is our enterprise marketing automation ROI so low and how can I fix the underlying attribution issues today
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is our enterprise marketing automation ROI so low and how can I fix the underlying attribution issues today
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
enterprise B2B marketing attribution measurement CRM campaign influence buying groups identity resolution best practices 2025 2026 Google ↗
Google Analytics attribution limitations B2B long sales cycles CRM revenue attribution documentation Google ↗
- B2B Analytics · experienceleague.adobe.com
- Identity Resolution: · cdpinstitute.org
- B2B Analytics · experienceleague.adobe.com
- What's (Currently) Measured Isn't What Matters: The State of B2B Marketing Metrics in 2025 · 6sense.com
- Stop looking for the perfect attribution model · martech.org
- Attribution · services.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
enterprise B2B marketing attribution measurement CRM campaign influence buying groups identity resolution best practices 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Google Analytics attribution limitations B2B long sales cycles CRM revenue attribution documentation OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |