Real ChatGPT answer · index seedEukHa3hhIm4completeMarketing and advertising · ad platformsinformational
What is search match in Apple Search Ads and should I keep it turned on in my keyword strategy when I am trying to tightly control my customer acquisition cost?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is search match in Apple Search Ads and should I keep it turned on in my keyword strategy when I am trying to tightly control my customer acquisition cost?
1 real search · 1 real-search pass
Apple Search Ads Search Match how it works official documentation negative keywords campaign structureGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Apple Search Ads Search Match how it works official documentation negative keywords campaign structure Google ↗
- Campaign Structure - Best Practices · ads.apple.com
- Understand Search Match - Help · ads.apple.com
- Use Negative Keywords - Help · ads.apple.com
- Managing Keywords and Negative Keywords · developer.apple.com