Real ChatGPT answer · index seedEVqAmfVM4H0completeMarketing and advertising · marketing agenciescommercial

What are the benchmark conversion rate KPIs for lead generation campaigns run by marketing agencies for local service businesses?

ChatGPTgpt-63 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What are the benchmark conversion rate KPIs for lead generation campaigns run by marketing agencies for local service businesses?
3 real searches · 1 real-search pass
2025 2026 conversion rate benchmarks local services home services Google Ads landing page lead generation conversion rate benchmarkGoogle ↗
OBSERVEDComparison
WordStream Google Ads benchmarks 2025 home services conversion rate cost per leadGoogle ↗
OBSERVEDReason
Unbounce conversion benchmark report home services landing page conversion rateGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigationalComparison33%ConsequenceReason67%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
2025 2026 conversion rate benchmarks local services home services Google Ads landing page lead generation conversion rate benchmark Google ↗
WordStream Google Ads benchmarks 2025 home services conversion rate cost per lead Google ↗
Unbounce conversion benchmark report home services landing page conversion rate Google ↗

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2025 2026 conversion rate benchmarks local services home services Google Ads landing page lead generation conversion rate benchmark
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1
WordStream Google Ads benchmarks 2025 home services conversion rate cost per lead
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1
Unbounce conversion benchmark report home services landing page conversion rate
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1