Real ChatGPT answer · index seedEGsbbHsWOiQcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Why are we losing branded search traffic since Google rolled out AI answers, and how do we fix this before our board meeting this afternoon?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why are we losing branded search traffic since Google rolled out AI answers, and how do we fix this before our board meeting this afternoon?
3 real searches · 1 real-search pass
Google AI Overviews Search Console reporting clicks impressions CTR documentation 2026Google ↗
OBSERVEDReason
2025 2026 study Google AI Overviews organic click through rate branded search traffic impact researchGoogle ↗
OBSERVEDConsequence
Google Search Central AI features website owners AI Overviews guidance 2026Google ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google AI Overviews Search Console reporting clicks impressions CTR documentation 2026 Google ↗
2025 2026 study Google AI Overviews organic click through rate branded search traffic impact research Google ↗
Google Search Central AI features website owners AI Overviews guidance 2026 Google ↗
- The Impact of Google AI Overviews on Publisher Traffic and User Experience: Evidence from a Field Experiment by Saharsh Agarwal, Ananya Sen :: SSRN · papers.ssrn.com
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- The Great Declick: What AI-Era Search Did to B2B Click-Through Rates · gogreymatter.com
- Generative AI performance report (Search) · support.google.com
- Search generative AI control · support.google.com
- New opportunities, control and insights for website owners · blog.google
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google AI Overviews Search Console reporting clicks impressions CTR documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2025 2026 study Google AI Overviews organic click through rate branded search traffic impact research OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Google Search Central AI features website owners AI Overviews guidance 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |