Can I trust the ROI claims made by companies selling generative AI productivity gains software to small business owners?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can I trust the ROI claims made by companies selling generative AI productivity gains software to small business owners?
3 real searches · 1 real-search pass
independent evidence generative AI productivity gains randomized controlled study customer support writing software developers 2023 2024 2025 small business ROI vendor claimsGoogle ↗
OBSERVEDConsequence
generative AI business productivity ROI survey vendor sponsored study methodology small businesses costs implementationGoogle ↗
OBSERVEDReason
NBER generative AI productivity field experiment customer support workers 14 percent productivity studyGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
independent evidence generative AI productivity gains randomized controlled study customer support writing software developers 2023 2024 2025 small business ROI vendor claims Google ↗
generative AI business productivity ROI survey vendor sponsored study methodology small businesses costs implementation Google ↗
NBER generative AI productivity field experiment customer support workers 14 percent productivity study Google ↗
- Generative AI at Work* | The Quarterly Journal of Economics · academic.oup.com
- Shifting Work Patterns with Generative AI · nber.org
- The Effects of Generative AI on High-Skilled Work: Evidence from Three Field Experiments with Software Developers · doi.org
- The Uneven Impact of Generative Artificial Intelligence on Entrepreneurial Performance: Evidence from a Field Experiment in Kenya · doi.org
- Generative AI at Work · nber.org
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
independent evidence generative AI productivity gains randomized controlled study customer support writing software developers 2023 2024 2025 small business ROI vendor claims OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
generative AI business productivity ROI survey vendor sponsored study methodology small businesses costs implementation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
NBER generative AI productivity field experiment customer support workers 14 percent productivity study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |