Real ChatGPT answer · index seedDxeNYeMmS2YcompleteMarketing and advertising · AI search and generative engine optimizationcommercial

What are the key differences between traditional SEO audits and AI search visibility audits, and which tools perform the best generative analysis?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What are the key differences between traditional SEO audits and AI search visibility audits, and which tools perform the best generative analysis?
2 real searches · 1 real-search pass
AI search visibility audit tools generative engine optimization platforms comparison 2026 Profound Peec AI Otterly Scrunch SemrushGoogle ↗
OBSERVEDComparison
traditional SEO audit vs AI search visibility audit differences generative engine optimization metrics tools analysisGoogle ↗
OBSERVEDComparison

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparison100%ConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
AI search visibility audit tools generative engine optimization platforms comparison 2026 Profound Peec AI Otterly Scrunch Semrush Google ↗
traditional SEO audit vs AI search visibility audit differences generative engine optimization metrics tools analysis Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
AI search visibility audit tools generative engine optimization platforms comparison 2026 Profound Peec AI Otterly Scrunch Semrush
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1
traditional SEO audit vs AI search visibility audit differences generative engine optimization metrics tools analysis
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1