Real ChatGPT answer · index seedDp0InExx2m0completeMarketing and advertising · social media marketinglocal
What is the best way to calculate social media ROI for a local gym in Franklin Tennessee running a summer membership promo?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the best way to calculate social media ROI for a local gym in Franklin Tennessee running a summer membership promo?
1 real search · 1 real-search pass
social media campaign ROI formula customer acquisition cost UTM tracking Google Analytics official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
social media campaign ROI formula customer acquisition cost UTM tracking Google Analytics official documentation Google ↗
- How to Measure Social Media ROI · sproutsocial.com
- Marketing ROI: How to Calculate It (2025) · shopify.com
- Social Media ROI: How to Measure and Improve It (2025) · shopify.com
- UTM Tracking Codes and Digital Marketing · mtu.edu