What specific targeting exclusions should I apply in my programmatic display DSP to prevent ad fraud on mobile app banner placements?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What specific targeting exclusions should I apply in my programmatic display DSP to prevent ad fraud on mobile app banner placements?
1 real search · 1 real-search pass
IAB Tech Lab app-ads.txt sellers.json SupplyChain object mobile app advertising fraud invalid traffic guidance MRC IVTGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
IAB Tech Lab app-ads.txt sellers.json SupplyChain object mobile app advertising fraud invalid traffic guidance MRC IVT Google ↗
- ads.txt - Authorized Digital Sellers · iabtechlab.com
- sellers.json Supply Chain Transparency · iabtechlab.com
- [IABTL]FAQ for sellers.json_supplychain object.aug_2020 · iabtechlab.com