How do I run a quick local SEO competitor audit in SEMrush to see why the rival bakery is stealing our local pack rankings?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I run a quick local SEO competitor audit in SEMrush to see why the rival bakery is stealing our local pack rankings?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
SEMrush official local SEO competitor analysis Keyword Gap Position Tracking Listing Management local pack audit guide Google ↗
Google official local ranking results relevance distance prominence business profile help Google ↗
- Local SEO keyword research: A step-by-step guide · semrush.com
- How to use Keyword Gap? · semrush.com
- Local Marketing Tools on Semrush · semrush.com
- Local SEO: What is it & how to do it · semrush.com
- Tips to improve your local ranking on Google · support.google.com
- How to Perform a Local SEO Audit to Improve Your Visibility · semrush.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
SEMrush official local SEO competitor analysis Keyword Gap Position Tracking Listing Management local pack audit guide OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Google official local ranking results relevance distance prominence business profile help OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |