What specific listener metrics do podcast advertising networks analyze beyond raw download numbers when pricing programmatic spots?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What specific listener metrics do podcast advertising networks analyze beyond raw download numbers when pricing programmatic spots?
1 real search · 1 real-search pass
podcast programmatic advertising pricing audience metrics beyond downloads completion rate listener demographics engagement attribution ad delivery IABGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
podcast programmatic advertising pricing audience metrics beyond downloads completion rate listener demographics engagement attribution ad delivery IAB Google ↗
- Podcast-Technical-Measurement/PTM-Guidelines_v2.3.md at main · IABTechLab/Podcast-Technical-Measurement · github.com
- Listener Engagement Data · podscan.fm
- Podcast Measurement Technical Guidelines · iabtechlab.com
- U.S. Podcast Advertising Revenue Study · iab.com
- U.S. Podcast Advertising · s3.amazonaws.com