Real ChatGPT answer · index seedCuMfm5y0jHEcompleteB2B software · ecommerce platformsinformational

Do customers actually like using single sign on for shopping sites or does it cause too many login issues?

ChatGPTgpt-62 queries10/31/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Do customers actually like using single sign on for shopping sites or does it cause too many login issues?
2 real searches · 1 real-search pass
consumer attitudes social login single sign-on ecommerce checkout login friction survey customer preference passwordless shopping sitesGoogle ↗
OBSERVED
Baymard Institute guest checkout account creation login friction ecommerce abandonment social loginGoogle ↗
OBSERVED

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

Classifying 2 queries…

Searches and sources

ChatGPT2 real searches · gpt-6
consumer attitudes social login single sign-on ecommerce checkout login friction survey customer preference passwordless shopping sites Google ↗
Baymard Institute guest checkout account creation login friction ecommerce abandonment social login Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
consumer attitudes social login single sign-on ecommerce checkout login friction survey customer preference passwordless shopping sites
OBSERVED
Google ↗
AI Mode ↗
————1x
of 1
Baymard Institute guest checkout account creation login friction ecommerce abandonment social login
OBSERVED
Google ↗
AI Mode ↗
————1x
of 1