Real ChatGPT answer · index seedCADTQ0y576AcompleteMarketing and advertisinghowto
Our organic conversions are down even though impressions are up in SGE results, so how do I troubleshoot this attribution mismatch?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Our organic conversions are down even though impressions are up in SGE results, so how do I troubleshoot this attribution mismatch?
3 real searches · 1 real-search pass
Google Search Console AI Overviews impressions clicks reporting documentation 2026 AI features search appearanceGoogle ↗
OBSERVED
Google Analytics 4 attribution model organic search conversions cross-channel attribution documentationGoogle ↗
OBSERVED
Google Search Console performance report impressions clicks CTR position documentationGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 3 queries…
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Console AI Overviews impressions clicks reporting documentation 2026 AI features search appearance Google ↗
Google Analytics 4 attribution model organic search conversions cross-channel attribution documentation Google ↗
Google Search Console performance report impressions clicks CTR position documentation Google ↗
6 cited sources
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- What are impressions, position, and clicks? · support.google.com
- Change the reporting attribution model for key events · support.google.com
- Get started with attribution · support.google.com
- Using Search Console and Google Analytics Data for SEO | Google Search Central | Documentation | Google for Developers · developers.google.com
- Performance report (Search results): Overview and basic setup · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Console AI Overviews impressions clicks reporting documentation 2026 AI features search appearance OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Google Analytics 4 attribution model organic search conversions cross-channel attribution documentation OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Google Search Console performance report impressions clicks CTR position documentation OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |