Real ChatGPT answer · index seedC8ohDsKevx8completeMarketing and advertising · web analyticsinformational
How should we structure UTM parameters for social media influencers versus paid search ads to keep our attribution clean?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How should we structure UTM parameters for social media influencers versus paid search ads to keep our attribution clean?
1 real search · 1 real-search pass
Google Analytics 4 UTM parameters recommended values source medium campaign content term official documentationGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 UTM parameters recommended values source medium campaign content term official documentation Google ↗
- URL builders: Collect campaign data with custom URLs · support.google.com
- Traffic-source dimensions, manual tagging, and auto-tagging · support.google.com
- Campaign URL Builder and UTM documentation · support.google.com