Real ChatGPT answer · index seedC3WivQfssnEcompleteMarketing and advertising · AI search and generative engine optimizationinformational

How does an AI search site audit actually work under the hood, and can I do a basic version of it myself without buying expensive software?

ChatGPTgpt-61 query11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
How does an AI search site audit actually work under the hood, and can I do a basic version of it myself without buying expensive software?
1 real search · 1 real-search pass
official documentation Google Search Central robots.txt sitemap structured data Search Console AI features website crawling OpenAI GPTBot OAI-SearchBot Perplexity crawler documentationGoogle ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigational100%ComparisonConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT1 real searches · gpt-6
official documentation Google Search Central robots.txt sitemap structured data Search Console AI features website crawling OpenAI GPTBot OAI-SearchBot Perplexity crawler documentation Google ↗
  1. Overview of OpenAI Crawlers · developers.openai.com
  2. Publishers and Developers - FAQ · help.openai.com
  3. Google Search Console · google.com
  4. PageSpeed Insights · pagespeed.web.dev
  5. Rich Results Test · search.google.com
  6. Schema Validator · validator.schema.org
  7. AI Features and Your Website | Google Search Central  |  Documentation  |  Google for Developers · developers.google.com
  8. In-Depth Guide to How Google Search Works | Google Search Central  |  Documentation  |  Google for Developers · developers.google.cn
  9. ChatGPT · chatgpt.com
  10. Perplexity · perplexity.ai
  11. Google Gemini · gemini.google.com
  12. Open tool · search.google.com
  13. Open tool · screamingfrog.co.uk

Queries

1 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
official documentation Google Search Central robots.txt sitemap structured data Search Console AI features website crawling OpenAI GPTBot OAI-SearchBot Perplexity crawler documentation
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1