Real ChatGPT answer · index seedBx3Z730LZDQcompleteMarketing and advertising · social media marketingcomparison
How strict is the FTC about customer reviews and testimonials on social media for new e-commerce brands
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How strict is the FTC about customer reviews and testimonials on social media for new e-commerce brands
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
FTC Consumer Reviews and Testimonials Rule October 21 2024 official FTC fake reviews testimonials social media endorsements Google ↗
FTC Endorsement Guides social media disclosures material connections reviews incentives official FTC Google ↗
- 89 FR 68034 - Trade Regulation Rule on the Use of Consumer Reviews and Testimonials - Content Details · govinfo.gov
- Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials · ftc.gov
- The Consumer Reviews and Testimonials Rule: Questions and Answers · search.ftc.gov
- Warning Letter · ftc.gov
- FTC's Endorsement Guides: What People Are Asking · ftc.gov
- Endorsements, Influencers, and Reviews · ftc.gov
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
FTC Consumer Reviews and Testimonials Rule October 21 2024 official FTC fake reviews testimonials social media endorsements OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
FTC Endorsement Guides social media disclosures material connections reviews incentives official FTC OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |