How do I find out if referral spam is ruining our Google Analytics reports and what is the modern way to block it?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I find out if referral spam is ruining our Google Analytics reports and what is the modern way to block it?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 unwanted referrals list configure data filters bot traffic referral spam official documentation 2026 Google ↗
Google Analytics 4 developer traffic internal traffic data filters known bots unwanted referrals official help Google ↗
- Cloudflare Bot Management · cloudflare.com
- AWS WAF · aws.amazon.com
- Google Cloud Armor · cloud.google.com
- Send Measurement Protocol events to Google Analytics | Google for Developers · developers.google.com
- Measurement Protocol reference | Google Analytics | Google for Developers · developers.google.com
- Data filters · support.google.com
- Filter out internal traffic · support.google.com
- Using Search Console and Google Analytics Data for SEO | Google Search Central | Documentation | Google for Developers · developers.google.com
- [GA4] Filter, report on, or restrict access to data subsets · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 unwanted referrals list configure data filters bot traffic referral spam official documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Analytics 4 developer traffic internal traffic data filters known bots unwanted referrals official help OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |