Real ChatGPT answer · index seedBn3ZRch2sAscompleteMarketing and advertising · AI search and generative engine optimizationinformational
How has the rollout of Google Search Generative Experience affected organic click-through rates for e-commerce product detail pages over the last six months?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How has the rollout of Google Search Generative Experience affected organic click-through rates for e-commerce product detail pages over the last six months?
3 real searches · 1 real-search pass
Google AI Overviews ecommerce product pages organic click-through rate 2026 study May November 2026Google ↗
OBSERVEDReason
AI Overviews impact organic CTR product detail pages ecommerce 2026 data studyGoogle ↗
OBSERVEDConsequence
Google AI Mode ecommerce organic traffic CTR 2026 product searchesGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google AI Overviews ecommerce product pages organic click-through rate 2026 study May November 2026 Google ↗
AI Overviews impact organic CTR product detail pages ecommerce 2026 data study Google ↗
Google AI Mode ecommerce organic traffic CTR 2026 product searches Google ↗
- AI Overviews are expanding across commercial intent search [Study] · semrush.com
- Google AI Overviews now appear on 14% of shopping queries: Report · searchengineland.com
- Google AI Overviews CTR shows early signs of recovery: Study · searchengineland.com
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- Google AI Overviews nearly double for commercial keywords: Study · searchengineland.com
- The Summary Comes First: How AI Overviews Reshape Consumer Product Search by Matteo De Angelis, Marco Francesco Mazzù, Nicola Sabatini :: SSRN · papers.ssrn.com
- AI-referred shoppers convert better and spend more (2026) · www--shopify--com.storefront-preview-proxy.getredo.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google AI Overviews ecommerce product pages organic click-through rate 2026 study May November 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
AI Overviews impact organic CTR product detail pages ecommerce 2026 data study OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Google AI Mode ecommerce organic traffic CTR 2026 product searches OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |