Real ChatGPT answer · index seedBVwvBdFuwXscompleteMarketing and advertising · web analyticsinformational
What are the step by step instructions for setting up a custom attribution model in GA4 for a DTC skincare brand running multi channel campaigns
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the step by step instructions for setting up a custom attribution model in GA4 for a DTC skincare brand running multi channel campaigns
3 real searches · 1 real-search pass
Google Analytics 4 attribution settings reporting attribution model data-driven paid and organic last click lookback window official documentationGoogle ↗
OBSERVEDInstruction
GA4 BigQuery export attribution custom model touchpoints official documentationGoogle ↗
OBSERVEDOther / navigational
GA4 custom channel groups attribution reports official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 attribution settings reporting attribution model data-driven paid and organic last click lookback window official documentation Google ↗
GA4 BigQuery export attribution custom model touchpoints official documentation Google ↗
GA4 custom channel groups attribution reports official documentation Google ↗
- Select attribution settings · support.google.com
- Select attribution settings · support.google.com
- Scopes of traffic-source dimensions · support.google.com
- Custom channel groups · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 attribution settings reporting attribution model data-driven paid and organic last click lookback window official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
GA4 BigQuery export attribution custom model touchpoints official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
GA4 custom channel groups attribution reports official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |