Real ChatGPT answer · index seedAy5y25xmRRocompleteMarketing and advertising · marketing agenciescommercial
Can you review current pricing models used by top US marketing agencies and tell me why everyone seems to be transitioning away from hourly rates to value pricing?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you review current pricing models used by top US marketing agencies and tell me why everyone seems to be transitioning away from hourly rates to value pricing?
4 real searches · 1 real-search pass
2026 US marketing agency pricing models hourly retainer project performance value based pricing trends reportGoogle ↗
OBSERVEDReason
marketing agency pricing models value based pricing retainers project fees 2025 2026 US agenciesGoogle ↗
OBSERVEDReason
agency pricing survey hourly rates retainers value based pricing marketing agencies 2025Google ↗
OBSERVEDComparison
top US marketing agencies pricing model retainer performance based pricing officialGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
2026 US marketing agency pricing models hourly retainer project performance value based pricing trends report Google ↗
marketing agency pricing models value based pricing retainers project fees 2025 2026 US agencies Google ↗
agency pricing survey hourly rates retainers value based pricing marketing agencies 2025 Google ↗
top US marketing agencies pricing model retainer performance based pricing official Google ↗
- Agencies Split on Pricing Models · marketingcharts.com
- Marketing Management - Marketing Agency Pricing and Cash Flow Trends for 2025 · marketingprofs.com
- Pricing Models Follow Agency Archetypes · prometheanresearch.com
- Value-Based Pricing Was Supposed to Save Us · prometheanresearch.com
- 4As 2025 Billing Rate Benchmark Survey: Agency Hourly Billing Rates · aaaa.org
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 US marketing agency pricing models hourly retainer project performance value based pricing trends report OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
marketing agency pricing models value based pricing retainers project fees 2025 2026 US agencies OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
agency pricing survey hourly rates retainers value based pricing marketing agencies 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
top US marketing agencies pricing model retainer performance based pricing official OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |