How do I measure the ROI of a direct mail campaign compared to local Facebook ads for my residential cleaning service?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I measure the ROI of a direct mail campaign compared to local Facebook ads for my residential cleaning service?
1 real search · 1 real-search pass
direct mail marketing campaign tracking unique phone numbers QR codes ROI measurement small business Meta ads attribution lead trackingGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
direct mail marketing campaign tracking unique phone numbers QR codes ROI measurement small business Meta ads attribution lead tracking Google ↗
- Direct Mail Campaign Measurement · mbidirectmail.com
- How to Track Direct Mail Campaigns Results · uspsdelivers.com