Real ChatGPT answer · index seedAqDHjcl6sLccompleteEntertainment and media · celebrity newscommercial
Can you compare the engagement rates of businesses advertising on Twitter versus X since Elon Musk took over, because my retail store needs to decide where to allocate our limited social media budget?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you compare the engagement rates of businesses advertising on Twitter versus X since Elon Musk took over, because my retail store needs to decide where to allocate our limited social media budget?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
X Twitter advertising engagement rate benchmarks before and after Elon Musk acquisition 2022 2023 2024 2025 retail brands study Google ↗
X advertising engagement rate benchmark 2025 retail social media organic paid engagement data advertisers Google ↗
- Social Media Marketing · marketingprofs.com
- Social Media Marketing · marketingprofs.com
- 2024 Rival IQ Social Media Industry Benchmark Report · brandcomdigital.com.br
- 2026 Social Media Industry Benchmark Report · quid.com
- Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist · digiday.com
- Where’s the “X” Factor? X (Twitter) One Year Post-Acquisition Recap · sensortower.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
X Twitter advertising engagement rate benchmarks before and after Elon Musk acquisition 2022 2023 2024 2025 retail brands study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
X advertising engagement rate benchmark 2025 retail social media organic paid engagement data advertisers OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |