Can I legally use a brand name in my Google ad if my landing page compares my product to theirs directly?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can I legally use a brand name in my Google ad if my landing page compares my product to theirs directly?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads trademark policy use competitor trademark keyword ad text landing page comparison official Google ↗
United States trademark law comparative advertising competitor trademark nominative fair use Lanham Act FTC guidance Google ↗
- Trademarks · support.google.com
- Online Advertising and Use of Others’ Marks (Intended for a non-legal audience) · inta.org
- Statement of Policy Regarding Comparative Advertising · ftc.gov
- Advertising and Marketing 2026 - USA | Global Practice Guides · practiceguides.chambers.com
- trademark infringement | Wex | US Law · law.cornell.edu
- U.S.C. Title 15 · govinfo.gov
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads trademark policy use competitor trademark keyword ad text landing page comparison official OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
United States trademark law comparative advertising competitor trademark nominative fair use Lanham Act FTC guidance OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |