What is the current industry standard for calculating cost-per-mille rates when pitching direct-to-consumer sponsors for a new podcast?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the current industry standard for calculating cost-per-mille rates when pitching direct-to-consumer sponsors for a new podcast?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 podcast advertising CPM rates host-read 30 second 60 second industry benchmarks direct response DTC sponsors Google ↗
IAB podcast advertising revenue measurement guidelines downloads CPM ad pricing host read sponsorship rates Google ↗
- Podcast Sponsorship: How to Get Podcast Sponsors and What They Pay · libsyn.com
- How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026] · acast.com
- Podcast Advertising Rates 2026: CPM Benchmarks by Format · castos.com
- Podcast Measurement Technical Guidelines · iabtechlab.com
- U.S. Podcast Advertising Revenue Study · iab.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 podcast advertising CPM rates host-read 30 second 60 second industry benchmarks direct response DTC sponsors OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
IAB podcast advertising revenue measurement guidelines downloads CPM ad pricing host read sponsorship rates OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |