How do Instagram Reels and TikTok compare for reaching retired folks who enjoy listening to book review podcasts?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do Instagram Reels and TikTok compare for reaching retired folks who enjoy listening to book review podcasts?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Pew Research Center 2025 social media use adults 65 and older Instagram TikTok demographics Google ↗
Instagram TikTok age demographics 65+ United States 2025 social media survey Google ↗
- Americans' Use of Social Media in 2026 · pewresearch.org
- 10 PEW RESEARCH CENTER # Daily use of social me · pewresearch.org
- Americans’ Social Media Use 2025 · pewresearch.org
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Pew Research Center 2025 social media use adults 65 and older Instagram TikTok demographics OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Instagram TikTok age demographics 65+ United States 2025 social media survey OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |