How do I use Screaming Frog custom extraction to audit schema markup for local family photography businesses competing in tight local search markets?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I use Screaming Frog custom extraction to audit schema markup for local family photography businesses competing in tight local search markets?
3 real searches · 1 real-search pass
Screaming Frog SEO Spider custom extraction XPath JSON-LD extract HTML element documentationGoogle ↗
OBSERVEDInstruction
Google Search Central LocalBusiness structured data documentation JSON-LDGoogle ↗
OBSERVEDOther / navigational
Schema.org Photographer LocalBusiness ProfessionalService vocabularyGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Screaming Frog SEO Spider custom extraction XPath JSON-LD extract HTML element documentation Google ↗
Google Search Central LocalBusiness structured data documentation JSON-LD Google ↗
Schema.org Photographer LocalBusiness ProfessionalService vocabulary Google ↗
- Web Scraper Tool · screamingfrog.co.uk
- How to Use Custom Extraction · screamingfrog.club
- SEO Spider Tabs · screamingfrog.co.uk
- SEO Spider Configuration · screamingfrog.co.uk
- Local Business (LocalBusiness) Structured Data | Google Search Central | Documentation | Google for Developers · developers.google.com
- LocalBusiness · schema.org
- Open testing tool · search.google.com
- Open validator · validator.schema.org
- Open Search Console · search.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Screaming Frog SEO Spider custom extraction XPath JSON-LD extract HTML element documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Search Central LocalBusiness structured data documentation JSON-LD OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Schema.org Photographer LocalBusiness ProfessionalService vocabulary OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |