Why are my GA4 purchase numbers lower than Shopify checkout completions and how do I fix this annoying data discrepancy issue?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why are my GA4 purchase numbers lower than Shopify checkout completions and how do I fix this annoying data discrepancy issue?
3 real searches · 1 real-search pass
Shopify GA4 purchase event tracking Customer Events Google Analytics checkout thank you page official documentationGoogle ↗
OBSERVEDInstruction
Google Analytics 4 purchase event transaction_id deduplication official documentationGoogle ↗
OBSERVEDReason
Shopify Google Analytics 4 integration checkout tracking consent mode documentationGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Shopify GA4 purchase event tracking Customer Events Google Analytics checkout thank you page official documentation Google ↗
Google Analytics 4 purchase event transaction_id deduplication official documentation Google ↗
Shopify Google Analytics 4 integration checkout tracking consent mode documentation Google ↗
- Shopify Help Center · help.shopify.com
- Shopify: Set up your Google tag · support.google.com
- Google Analytics Ecommerce: Shopify GA4 Setup (2026) · shopify.com
- Recommended events | Google Analytics | Google for Developers · developers.google.com
- Minimize duplicate key events with transaction IDs · support.google.com
- About consent mode · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Shopify GA4 purchase event tracking Customer Events Google Analytics checkout thank you page official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Analytics 4 purchase event transaction_id deduplication official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Shopify Google Analytics 4 integration checkout tracking consent mode documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |