Real ChatGPT answer · index seedAQymfLdRIxEcompleteMarketing and advertising · influencer marketinginformational
Are podcast ad networks worth the extra markup for a brand trying to keep a strict handle on customer acquisition costs?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Are podcast ad networks worth the extra markup for a brand trying to keep a strict handle on customer acquisition costs?
1 real search · 1 real-search pass
podcast advertising networks fees markup direct buying attribution measurement performance marketing CAC comparisonGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
podcast advertising networks fees markup direct buying attribution measurement performance marketing CAC comparison Google ↗
- Podcast Advertising 2026: The Performance Marketer's Guide · improvado.io
- Podcast Advertising Agency Fees and Pricing · sponsorships.ai
- U.S. Podcast Advertising Revenue Study · iab.com
- Podcast attribution tools: what's available and how to choose · acast.com