What is the best way to measure social media brand awareness using GA4 event tracking for a local service business?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the best way to measure social media brand awareness using GA4 event tracking for a local service business?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 recommended events custom events campaign URL builder UTM parameters official documentation Google ↗
GA4 traffic acquisition session source medium campaign dimensions official documentation Google ↗
- Events | Google Analytics | Google for Developers · developers.google.com
- Recommended events by business vertical | Google Analytics | Google for Developers · developers.google.com
- Scopes of traffic-source dimensions · support.google.com
- [GA4] Traffic acquisition report - Computer · support.google.com
- Performance report (Search results): Common tasks and use cases · support.google.com
- Performance report (Search results): Dimensions and data groupings · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 recommended events custom events campaign URL builder UTM parameters official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
GA4 traffic acquisition session source medium campaign dimensions official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |