Real ChatGPT answer · index seedA5KN6QTheUscompleteMarketing and advertising · social media marketinginformational
What are the FTC guidelines and platform-specific disclosure requirements we must enforce when scaling a user-generated content campaign with micro-influencers?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the FTC guidelines and platform-specific disclosure requirements we must enforce when scaling a user-generated content campaign with micro-influencers?
4 real searches · 1 real-search pass
FTC Disclosures 101 social media influencers material connection clear conspicuous disclosure official FTC endorsement guides 2023Google ↗
OBSERVEDConsequence
Instagram branded content policies paid partnership label creator disclosure official MetaGoogle ↗
OBSERVEDOther / navigational
TikTok branded content policy disclosure setting commercial content disclosure officialGoogle ↗
OBSERVEDConsequence
YouTube paid product placements sponsorships endorsements disclosure official helpGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
FTC Disclosures 101 social media influencers material connection clear conspicuous disclosure official FTC endorsement guides 2023 Google ↗
Instagram branded content policies paid partnership label creator disclosure official Meta Google ↗
TikTok branded content policy disclosure setting commercial content disclosure official Google ↗
YouTube paid product placements sponsorships endorsements disclosure official help Google ↗
- Disclosures 101 for Social Media Influencers · ftc.gov
- FTC's Endorsement Guides: What People Are Asking · search.ftc.gov
- FTC's Endorsement Guides: What People Are Asking · ftc.gov
- Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements · search.ftc.gov
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
FTC Disclosures 101 social media influencers material connection clear conspicuous disclosure official FTC endorsement guides 2023 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Instagram branded content policies paid partnership label creator disclosure official Meta OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
TikTok branded content policy disclosure setting commercial content disclosure official OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
YouTube paid product placements sponsorships endorsements disclosure official help OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |