Real ChatGPT answer · index seedA0pkuLPEO0ccompleteMarketing and advertising · AI search and generative engine optimizationinformational
How can I audit my website to see if generative engines are actually sending qualified referral traffic despite the rise in zero-click answers?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How can I audit my website to see if generative engines are actually sending qualified referral traffic despite the rise in zero-click answers?
3 real searches · 1 real-search pass
GA4 identify AI referral traffic generative engines referral source documentation session source medium landing page conversionsGoogle ↗
OBSERVEDReason
Google Analytics 4 traffic acquisition session source medium landing page conversions official documentationGoogle ↗
OBSERVEDReason
Google Search Console AI Overviews traffic reporting clicks impressions official documentation 2026Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
GA4 identify AI referral traffic generative engines referral source documentation session source medium landing page conversions Google ↗
Google Analytics 4 traffic acquisition session source medium landing page conversions official documentation Google ↗
Google Search Console AI Overviews traffic reporting clicks impressions official documentation 2026 Google ↗
- [GA4] Understand (direct) / (none) traffic · support.google.com
- Campaigns and traffic sources · support.google.com
- Semrush website · semrush.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
GA4 identify AI referral traffic generative engines referral source documentation session source medium landing page conversions OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 traffic acquisition session source medium landing page conversions official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Console AI Overviews traffic reporting clicks impressions official documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |