Real ChatGPT answer · index seed9dpR1olBrfAcompleteMarketing and advertising · AI search and generative engine optimizationinformational
How much organic traffic are small business websites losing since Google started using AI overviews for local service searches?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How much organic traffic are small business websites losing since Google started using AI overviews for local service searches?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google AI Overviews local search organic traffic click-through rate study small business websites 2026 Google ↗
Google AI Overviews impact organic clicks local service businesses traffic study 2025 2026 Google ↗
- Study Confirms Google AI Overviews Cut Organic Clicks 38% · searchenginejournal.com
- Google’s AI Overviews are hurting clicks: Pew study · searchengineland.com
- Google AI Overviews drive 61% drop in organic CTR, 68% in paid · searchengineland.com
- AIO Impact on Google CTR: September 2025 Update · seerinteractive.com
- Study: AI local search data · brightlocal.com
- AI in Search: Driving more queries and higher quality clicks · blog.google
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google AI Overviews local search organic traffic click-through rate study small business websites 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google AI Overviews impact organic clicks local service businesses traffic study 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |