Real ChatGPT answer · index seed9TBncxHaTlscompleteMarketing and advertising · AI search and generative engine optimizationlocal
How should we restructure our local service pages in Pittsburgh to protect our branded search keywords against cannibalization from Perplexity and ChatGPT search results?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How should we restructure our local service pages in Pittsburgh to protect our branded search keywords against cannibalization from Perplexity and ChatGPT search results?
3 real searches · 1 real-search pass
Google Search Central AI features website guidance structured data helpful content canonical local SEO branded search AI OverviewsGoogle ↗
OBSERVEDOther / navigational
Perplexity publisher documentation crawler citations website content searchGoogle ↗
OBSERVEDOther / navigational
OpenAI ChatGPT search publisher website crawling OAI-SearchBot documentationGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central AI features website guidance structured data helpful content canonical local SEO branded search AI Overviews Google ↗
Perplexity publisher documentation crawler citations website content search Google ↗
OpenAI ChatGPT search publisher website crawling OAI-SearchBot documentation Google ↗
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Overview of OpenAI Crawlers · developers.openai.com
- Publishers and Developers - FAQ · help.openai.com
- New opportunities, control and insights for website owners · blog.google
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central AI features website guidance structured data helpful content canonical local SEO branded search AI Overviews OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Perplexity publisher documentation crawler citations website content search OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
OpenAI ChatGPT search publisher website crawling OAI-SearchBot documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |