Real ChatGPT answer · index seed9JpQ93ljwHocompleteMarketing and advertising · AI search and generative engine optimizationinformational
Can you explain how ChatGPT indexes brand mentions and what I need to change on our site today to get cited?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you explain how ChatGPT indexes brand mentions and what I need to change on our site today to get cited?
5 real searches · 1 real-search pass
ChatGPT search brand mentions citation visibility changes 2026 OpenAI documentationGoogle ↗
OBSERVEDReason
OpenAI ChatGPT search crawler OAI-SearchBot publisher documentation website citations indexingGoogle ↗
OBSERVEDOther / navigational
OpenAI ChatGPT search how websites appear in ChatGPT search citations robots.txt OAI-SearchBot officialGoogle ↗
OBSERVEDOther / navigational
OpenAI official documentation ChatGPT search OAI-SearchBot robots.txt publishers citations crawlingGoogle ↗
OBSERVEDOther / navigational
OpenAI official documentation GPTBot OAI-SearchBot robots.txt search crawlerGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (5)
Classes come from the query-classifier (a local Laya model). 4 of 5 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT5 real searches · gpt-6
ChatGPT search brand mentions citation visibility changes 2026 OpenAI documentation Google ↗
OpenAI ChatGPT search crawler OAI-SearchBot publisher documentation website citations indexing Google ↗
OpenAI ChatGPT search how websites appear in ChatGPT search citations robots.txt OAI-SearchBot official Google ↗
OpenAI official documentation ChatGPT search OAI-SearchBot robots.txt publishers citations crawling Google ↗
OpenAI official documentation GPTBot OAI-SearchBot robots.txt search crawler Google ↗
- Searching the web with ChatGPT · help.openai.com
- ChatGPT search for Enterprise and Edu · help.openai.com
- Overview of OpenAI Crawlers · developers.openai.com
- Publishers and Developers - FAQ · help.openai.com
- OpenAI crawler documentation · developers.openai.com
- Brands named in ChatGPT's own query win mentions 33x more often · ppc.land
Queries
5 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
ChatGPT search brand mentions citation visibility changes 2026 OpenAI documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
OpenAI ChatGPT search crawler OAI-SearchBot publisher documentation website citations indexing OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
OpenAI ChatGPT search how websites appear in ChatGPT search citations robots.txt OAI-SearchBot official OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
OpenAI official documentation ChatGPT search OAI-SearchBot robots.txt publishers citations crawling OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
OpenAI official documentation GPTBot OAI-SearchBot robots.txt search crawler OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |