Real ChatGPT answer · index seed8mZyJZL55WUcompleteMarketing and advertising · brandinginformational
How did historical shifts in carbonated beverage advertising campaigns influence consumer perception of the Pepsi brand personality?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How did historical shifts in carbonated beverage advertising campaigns influence consumer perception of the Pepsi brand personality?
3 real searches · 1 real-search pass
Pepsi advertising campaign history Pepsi Generation Pepsi Challenge choice of a new generation brand personality historyGoogle ↗
OBSERVEDReason
Pepsi-Cola advertising campaigns 1960s 1980s 1990s brand history Pepsi Generation Pepsi ChallengeGoogle ↗
OBSERVEDReason
Pepsi advertising campaigns 2000s 2010s "Refresh Everything" "Live for Now" historyGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Pepsi advertising campaign history Pepsi Generation Pepsi Challenge choice of a new generation brand personality history Google ↗
Pepsi-Cola advertising campaigns 1960s 1980s 1990s brand history Pepsi Generation Pepsi Challenge Google ↗
Pepsi advertising campaigns 2000s 2010s "Refresh Everything" "Live for Now" history Google ↗
- Pepsi-Cola Company: Come Alive! You're In The Pepsi Generation campaign · warc.com
- How Pepsi Used Pop Music to Build an Empire · pitchfork.com
- Pepsi-Cola Company: Choice Of A New Generation campaign · warc.com
- PepsiCo, Inc.: Generation Next campaign · warc.com
- Microsoft Word · open.uct.ac.za
- Pepsi-Cola Company: Pepsi Challenge campaign · warc.com
- campaign · cassies.ca
- How have media campaigns been used to promote and discourage healthy and unhealthy beverages in the United States? A systematic scoping review to inform future research to reduce sugary beverage health risks · pmc.ncbi.nlm.nih.gov
- Pepsi® Unveils New Global Campaign, Pepsi Generations, with Debut of New TV Advertisement during Super Bowl LII · pepsico.com
- Pepsi pulls protest ad starring Kendall Jenner after backlash · abcnews.com
- Pepsi apologizes to Kendall Jenner for decision she made and got paid for · washingtonpost.com
- Fail of the Year: Pepsi's 'Jump In' · marketingdive.com
- The Pepsi Refresh Project · warc.com
- The Pepsi Refresh Project: A Thirst for Change by Michael I. Norton, Jill Avery :: SSRN · papers.ssrn.com
- Do you think Pepsi Refresh was a "failure"? · provokemedia.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Pepsi advertising campaign history Pepsi Generation Pepsi Challenge choice of a new generation brand personality history OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Pepsi-Cola advertising campaigns 1960s 1980s 1990s brand history Pepsi Generation Pepsi Challenge OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Pepsi advertising campaigns 2000s 2010s "Refresh Everything" "Live for Now" history OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |