How can I troubleshoot a sudden spike in Google Shopping ad costs caused by aggressive smart bidding algorithms overspending on generic broad match marketplace search queries?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How can I troubleshoot a sudden spike in Google Shopping ad costs caused by aggressive smart bidding algorithms overspending on generic broad match marketplace search queries?
2 real searches · 1 real-search pass
Google Ads Shopping Performance Max search terms insights negative keywords brand exclusions Smart Bidding budget controls official documentationGoogle ↗
OBSERVEDReason
Google Ads standard Shopping search terms negative keywords product groups bidding strategy target ROAS official helpGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads Shopping Performance Max search terms insights negative keywords brand exclusions Smart Bidding budget controls official documentation Google ↗
Google Ads standard Shopping search terms negative keywords product groups bidding strategy target ROAS official help Google ↗
- Answering Your Top Questions About Performance Max · support.google.com
- About the search terms report in Performance Max · support.google.com
- Add negative keywords to campaign | Shopping Automation | Google for Developers · developers.google.com
- Manage a Shopping campaign with ad groups | Shopping Automation | Google for Developers · developers.google.com
- Manage a Shopping campaign with ad groups | Shopping Automation | Google for Developers · developers.google.com
- About Smart Bidding learning · support.google.com
- How to make target adjustments with Search Smart Bidding · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads Shopping Performance Max search terms insights negative keywords brand exclusions Smart Bidding budget controls official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Ads standard Shopping search terms negative keywords product groups bidding strategy target ROAS official help OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |