Real ChatGPT answer · index seed8HroUGsEEu0completeMarketing and advertising · local marketinginformational
What is the actual return on investment for local PPC ads compared to spending that same money on Google Business Profile optimization
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the actual return on investment for local PPC ads compared to spending that same money on Google Business Profile optimization
3 real searches · 1 real-search pass
Google Ads local services average cost per lead 2025 benchmarks WordStream local businessGoogle ↗
OBSERVEDComparison
Google Business Profile optimization local search visibility calls conversions study Google local ranking factors 2025Google ↗
OBSERVEDReason
Google Ads ROI small business local service businesses conversion rate cost per lead benchmark 2025Google ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Ads local services average cost per lead 2025 benchmarks WordStream local business Google ↗
Google Business Profile optimization local search visibility calls conversions study Google local ranking factors 2025 Google ↗
Google Ads ROI small business local service businesses conversion rate cost per lead benchmark 2025 Google ↗
- Digital Benchmarks by Industry: PPC · wordstream.com
- Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry · wordstream.com
- Tips to improve your local ranking on Google · support.google.com
- Understand your Business Profile performance & insights · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads local services average cost per lead 2025 benchmarks WordStream local business OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Google Business Profile optimization local search visibility calls conversions study Google local ranking factors 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Ads ROI small business local service businesses conversion rate cost per lead benchmark 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |