How should I weigh the ROI of local SEO versus Google Ads PPC for a boutique home remodeling company working on a strict quarterly budget
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How should I weigh the ROI of local SEO versus Google Ads PPC for a boutique home remodeling company working on a strict quarterly budget
1 real search · 1 real-search pass
local SEO vs Google Ads PPC ROI for home remodeling contractors lead generation benchmarks cost per lead conversion 2025Google ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
local SEO vs Google Ads PPC ROI for home remodeling contractors lead generation benchmarks cost per lead conversion 2025 Google ↗
- 2025 Search Ad Benchmarks for Home Services (+Expert Tips & Insights) · localiq.com
- General Contracting Google Ads Lead Prices · webtonic.io