Real ChatGPT answer · index seed7el6WuPQad8completeMarketing and advertising · marketing agenciescommercial
Looking for agency benchmarking data on setting up agency KPIs for creative departments operating on a hybrid retainer and performance model
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Looking for agency benchmarking data on setting up agency KPIs for creative departments operating on a hybrid retainer and performance model
4 real searches · 1 real-search pass
2025 agency benchmarks creative agency utilization rate gross margin net profit retainer project profitability benchmarksGoogle ↗
OBSERVEDReason
agency benchmark report 2025 utilization realization gross margin creative agenciesGoogle ↗
OBSERVEDReason
performance marketing agency benchmarks creative testing KPIs cost per acquisition ROAS creative fatigue 2025Google ↗
OBSERVEDReason
hybrid retainer performance fee agency compensation model KPI framework creative department benchmarksGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
2025 agency benchmarks creative agency utilization rate gross margin net profit retainer project profitability benchmarks Google ↗
agency benchmark report 2025 utilization realization gross margin creative agencies Google ↗
performance marketing agency benchmarks creative testing KPIs cost per acquisition ROAS creative fatigue 2025 Google ↗
hybrid retainer performance fee agency compensation model KPI framework creative department benchmarks Google ↗
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 agency benchmarks creative agency utilization rate gross margin net profit retainer project profitability benchmarks OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
agency benchmark report 2025 utilization realization gross margin creative agencies OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
performance marketing agency benchmarks creative testing KPIs cost per acquisition ROAS creative fatigue 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
hybrid retainer performance fee agency compensation model KPI framework creative department benchmarks OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |