I keep hearing about organic search versus PPC from my marketing consultant, but which one actually brings in better quality leads for a service business?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I keep hearing about organic search versus PPC from my marketing consultant, but which one actually brings in better quality leads for a service business?
1 real search · 1 real-search pass
organic search vs paid search lead quality conversion rates service businesses SEO PPC studyGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
organic search vs paid search lead quality conversion rates service businesses SEO PPC study Google ↗