Where do people usually look up reliable demographic breakdowns for tech and business podcasts before buying ads?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Where do people usually look up reliable demographic breakdowns for tech and business podcasts before buying ads?
1 real search · 1 real-search pass
podcast advertising audience demographics media kits audience measurement sources IAB Edison Research Triton Nielsen podcast ad buyingGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
podcast advertising audience demographics media kits audience measurement sources IAB Edison Research Triton Nielsen podcast ad buying Google ↗
- Triton Podcast Metrics · tritondigital.com
- Podcast Metrics Demos+ · help.tritondigital.com
- Nielsen Audio Measurement · nielsen.com
- The Podcast Consumer · edisonresearch.com
- Edison Research · edisonresearch.com
- Podcast Measurement Guidelines · iabtechlab.com