Real ChatGPT answer · index seed6tlNxRxRD0ccompleteMarketing and advertising · brandinginformational
What did Pepsi actually change during their 2023 logo redesign and how much did it cost them overall
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What did Pepsi actually change during their 2023 logo redesign and how much did it cost them overall
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Pepsi 2023 logo redesign what changed brand identity PepsiCo official cost redesign price Google ↗
Pepsi 2023 logo redesign cost how much did it cost PepsiCo Google ↗
- PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era · pepsico.com
- Pepsi global redesign · pepsico.com
- Pepsi ® takes over iconic global locations to unleash its new look as it rolls out first visual identity change in 14 years across 120 countries worldwide · pepsico.com
- Pepsi Unveils First New Logo, Visual Identity in 14 Years · beverage-digest.com
- PEPSI® CELEBRATES ITS HISTORIC 125TH ANNIVERSARY WITH 125-DAY-LONG CAMPAIGN, SPOTLIGHTING ICONIC MOMENTS OF THE PAST, PRESENT AND FUTURE · pepsico.com
- Pepsi's Nonsensical Logo Redesign Document: $1 Million for This? · cbsnews.com
- Advertising Age: What Went Into the Updated Pepsi Logo · peterarnell.com
- Pepsi’s new logo is a subliminal war on sugar · fastcompany.com
- Pepsi’s new logo takes influence from its 90s predecessor · designweek.co.uk
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Pepsi 2023 logo redesign what changed brand identity PepsiCo official cost redesign price OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Pepsi 2023 logo redesign cost how much did it cost PepsiCo OBSERVED | Google ↗ AI Mode ↗ | — | Short fact | — | — | 1x of 1 |