What is the difference in ROI between PPC and organic search when you have a brand new local service website launched this week?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the difference in ROI between PPC and organic search when you have a brand new local service website launched this week?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads local service business average cost per lead benchmarks 2025 2026 search advertising Google ↗
Google Search Central SEO how long changes take new website indexing ranking Google ↗
- Digital Benchmarks by Industry: PPC · wordstream.com
- Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry · wordstream.com
- Ask Google to Recrawl Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google Search's Core Updates | Google Search Central | Documentation | Google for Developers · developers.google.cn
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads local service business average cost per lead benchmarks 2025 2026 search advertising OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Central SEO how long changes take new website indexing ranking OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |