Real ChatGPT answer · index seed6LOqK6tNagAcompleteMarketing and advertising · AI search and generative engine optimizationinformational
How do I set up Google Analytics to properly separate AI search referral traffic from standard direct traffic for my online store?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I set up Google Analytics to properly separate AI search referral traffic from standard direct traffic for my online store?
3 real searches · 1 real-search pass
Google Analytics 4 custom channel groups create channel rules source medium documentation AI referrals direct trafficGoogle ↗
OBSERVEDInstruction
Google Analytics 4 traffic source dimensions session source medium referral exclusions direct attribution documentationGoogle ↗
OBSERVEDReason
GA4 AI search traffic tracking ChatGPT Perplexity referral attribution UTM ecommerceGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 custom channel groups create channel rules source medium documentation AI referrals direct traffic Google ↗
Google Analytics 4 traffic source dimensions session source medium referral exclusions direct attribution documentation Google ↗
GA4 AI search traffic tracking ChatGPT Perplexity referral attribution UTM ecommerce Google ↗
- Custom channel groups · support.google.com
- Scopes of traffic-source dimensions · support.google.com
- API dimensions and metrics | Google Analytics | Google for Developers · developers.google.com
- [GA4] Understand (direct) / (none) traffic · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 custom channel groups create channel rules source medium documentation AI referrals direct traffic OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Analytics 4 traffic source dimensions session source medium referral exclusions direct attribution documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GA4 AI search traffic tracking ChatGPT Perplexity referral attribution UTM ecommerce OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |