Real ChatGPT answer · index seed5mV2JYnCgsccompleteMarketing and advertising · AI search and generative engine optimizationinformational

What kind of specific results are B2B companies seeing when they switch their content strategy to focus on generative search engines instead of standard Google results?

ChatGPTgpt-63 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What kind of specific results are B2B companies seeing when they switch their content strategy to focus on generative search engines instead of standard Google results?
3 real searches · 1 real-search pass
B2B companies generative engine optimization case study results AI search visibility traffic leads 2025 2026Google ↗
OBSERVEDConsequence
B2B generative search engines buyer behavior AI search referral traffic conversion study 2025Google ↗
OBSERVEDConsequence
GEO generative engine optimization case studies B2B citations share of voice resultsGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigationalComparisonConsequence67%Reason33%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
B2B companies generative engine optimization case study results AI search visibility traffic leads 2025 2026 Google ↗
B2B generative search engines buyer behavior AI search referral traffic conversion study 2025 Google ↗
GEO generative engine optimization case studies B2B citations share of voice results Google ↗

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
B2B companies generative engine optimization case study results AI search visibility traffic leads 2025 2026
OBSERVED
Google ↗
AI Mode ↗
—Consequence——1x
of 1
B2B generative search engines buyer behavior AI search referral traffic conversion study 2025
OBSERVED
Google ↗
AI Mode ↗
—Consequence——1x
of 1
GEO generative engine optimization case studies B2B citations share of voice results
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1