Real ChatGPT answer · index seed5UXxEnYfN94completeMarketing and advertising · web analyticscommercial
Why are my Google Ads conversions and GA4 purchases so different, and what is the best way to fix this data discrepancy?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why are my Google Ads conversions and GA4 purchases so different, and what is the best way to fix this data discrepancy?
2 real searches · 1 real-search pass
Google Ads conversions vs GA4 purchases discrepancies attribution conversion counting conversion date official documentationGoogle ↗
OBSERVEDReason
GA4 purchase event transaction_id deduplication Google Ads conversion tracking duplicate conversions Consent Mode official documentationGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads conversions vs GA4 purchases discrepancies attribution conversion counting conversion date official documentation Google ↗
GA4 purchase event transaction_id deduplication Google Ads conversion tracking duplicate conversions Consent Mode official documentation Google ↗
- Use a transaction ID to minimize duplicate conversions · support.google.com
- Use a transaction ID to minimise duplicate conversions · support.google.com
- Create conversions from Google Analytics events in Google Ads · support.google.com
- Select attribution settings · support.google.com
- Conversions vs. key events in Google Analytics · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads conversions vs GA4 purchases discrepancies attribution conversion counting conversion date official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GA4 purchase event transaction_id deduplication Google Ads conversion tracking duplicate conversions Consent Mode official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |