Why is my competitor ranking higher in local map packs even though my reviews and local SEO ranking factors seem stronger?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is my competitor ranking higher in local map packs even though my reviews and local SEO ranking factors seem stronger?
2 real searches · 1 real-search pass
Google local ranking factors relevance distance prominence Business Profile official documentation local pack ranking reviews categories proximity 2026Google ↗
OBSERVEDReason
local SEO map pack ranking factors competitor outranking more reviews primary category proximity local prominence citations linksGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google local ranking factors relevance distance prominence Business Profile official documentation local pack ranking reviews categories proximity 2026 Google ↗
local SEO map pack ranking factors competitor outranking more reviews primary category proximity local prominence citations links Google ↗
- Tips to improve your local ranking on Google · support.google.com
- Whitespark's Official 2026 Local Search Ranking Factors Report: Your ultimate guide to local SEO success in 2026! · whitespark.ca
- Google's Local Algorithm and Local Ranking Factors · brightlocal.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google local ranking factors relevance distance prominence Business Profile official documentation local pack ranking reviews categories proximity 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
local SEO map pack ranking factors competitor outranking more reviews primary category proximity local prominence citations links OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |