Real ChatGPT answer · index seed53vmsHrBhXccompleteMarketing and advertising · ad platformsinformational
How do real-time bidding auctions work inside programmatic display buying platforms for everyday advertisers
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do real-time bidding auctions work inside programmatic display buying platforms for everyday advertisers
1 real search · 1 real-search pass
IAB OpenRTB real-time bidding auction process first price auction explanation DSP SSP bid request responseGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
IAB OpenRTB real-time bidding auction process first price auction explanation DSP SSP bid request response Google ↗
- Programmatic Auction Definitions · iabtechlab.com
- InMobi Support Center for Advertisers and Publishers · support.inmobi.com
- openrtb2.x/2.6.md at main · InteractiveAdvertisingBureau/openrtb2.x · github.com
- 2. OpenRTB Basics · iabtechlab.com
- Real-time Bidding | Google for Developers · developers.google.com
- IAB · iab.com
- programmatic-auction-definitions/auction definitions.md at main · InteractiveAdvertisingBureau/programmatic-auction-definitions · github.com