Do unique listeners versus total downloads matter more when media agencies look at podcast metrics today?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Do unique listeners versus total downloads matter more when media agencies look at podcast metrics today?
1 real search · 1 real-search pass
2025 2026 podcast advertising media agencies unique listeners vs downloads measurement IAB podcast metrics advertisersGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2025 2026 podcast advertising media agencies unique listeners vs downloads measurement IAB podcast metrics advertisers Google ↗
- Podcast-Technical-Measurement/PTM-Guidelines_v2.3.md at main · IABTechLab/Podcast-Technical-Measurement · github.com
- Podcast Technical Measurement Guidelines v2.3 · iabtechlab.com
- PodcastMeasurement_v2.2.docx · iabtechlab.com
- Beginner's Guide To Podcast Advertising · learn-advertising.acast.com