How do I know if an online brand selling eco friendly sustainable present alternatives is actually green or just doing marketing tricks?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I know if an online brand selling eco friendly sustainable present alternatives is actually green or just doing marketing tricks?
3 real searches · 1 real-search pass
FTC Green Guides environmental marketing claims official guidance greenwashing certifications compostable recyclable recycled contentGoogle ↗
OBSERVED
EPA environmentally preferable purchasing ecolabels certifications how to evaluate green claims officialGoogle ↗
OBSERVED
European Commission empowering consumers green claims directive status 2026 generic environmental claimsGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 3 queries…
Searches and sources
ChatGPT3 real searches · gpt-6
FTC Green Guides environmental marketing claims official guidance greenwashing certifications compostable recyclable recycled content Google ↗
EPA environmentally preferable purchasing ecolabels certifications how to evaluate green claims official Google ↗
European Commission empowering consumers green claims directive status 2026 generic environmental claims Google ↗
- Verify FSC information · fsc.org
- Check GOTS certification · global-standard.org
- Verify OEKO-TEX labels · oeko-tex.com
- Check B Corp certification · bcorporation.net
- EU Ecolabel information · environment.ec.europa.eu
- Introduction to Ecolabels and Standards for Greener Products · epa.gov
- Frequent Questions about Sustainable Marketplace and Green Products · epa.gov
- Making environmental claims on goods and services · gov.uk
- Eco-Friendly and Green Marketing Claims · consumer.ftc.gov
- Environmental Claims: Summary of the Green Guides · ftc.gov
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
FTC Green Guides environmental marketing claims official guidance greenwashing certifications compostable recyclable recycled content OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
EPA environmentally preferable purchasing ecolabels certifications how to evaluate green claims official OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
European Commission empowering consumers green claims directive status 2026 generic environmental claims OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |